Khalil A. Cassimally

Attribute: Head of Audience Insights at The Conversation

Khalil A. Cassimally is Head of Special Projects & Consultant. He is an advocate for more audiences-informed approaches in the media industry, and an audience development expert. He works to reconnect the industry with people by bringing newsrooms closer to audiences, with focuses on user needs, product work and AI. He works with teams spanning six continents at The Conversation; consults and mentors teams and individuals at media organisations around the world; and regularly speaks about audience-centricity at conferences.