How gazzetta.gr achieved strong relationships with younger audiences
The basic element of the focus reach is to learn how users react to our messages, listen to their needs, and offer the right message, from the right medium and at the right time. The art of virality, real-time marketing, and a chain of acts that need to be delivered.
As part of gazzetta.gr tactic, in order to achieve strong relationships with younger audiences, we dedicate a team of professionals (videographer, copywriter, social media managers) to curate our efforts on TikTok.
The rapid growth of our account was based on the trends recognition, the type of content uploaded and the content itself that is relevant to the needs of the niche users that are potential followers. The strategy that was followed achieved the target of a young audience as the highest percentage of our TikTok followers are in the age group of 18-24.
Often, the questions that we shared through our TikTok interviews were produced by the users themselves and that was a part of our User Generated Content strategy. For example, when interviewing the world-famous athlete, Miltos Tentoglou, we first gathered questions from the public and then uploaded the answers. The virality became real and the followers kept coming.
Meanwhile, the users that came across our content, usually also left comments that made sure to interact with our type of material. Key among objectives is user engagement, indicating the success of media efforts. Engagement hinges not only on content frequency but also its quality, stimulating users to communicate, share, and react to each upload.
