Masterclass (Webinar of one hour) of Khalil A. Cassimally : How newsrooms can harness the full potential of AI ?
Date: December 17,2024
Time: 4 PM (CET)
Time: 4 PM (CET)
| Khalil A. Cassimally is head of special projects and consultant. He is an advocate for more audiences-informed approaches in the media industry, and an audience development expert. He works to reconnect the industry with people by bringing newsrooms closer to audiences, with focuses on user needs, product work and AI. He works with teams spanning six continents at The Conversation; consults and mentors teams and individuals at media organisations around the world; and regularly speaks about audience-centricity at conferences. Many newsrooms are experimenting with AI. And many are realising that they are missing out on unleashing its true potential because they’ve been chasing technology for technology’s sake. During this masterclass, participants will be introduced to a more focused way of identifying what actually matters to their organisations … and where AI can come in to unlock great value. Our speaker will present case studies. He will answer all your questions. |
Khalil A. Cassimally
Head of Audience Insights at The Conversation