Clara Soteras
Clara Soteras is an SEO for News Publishers and Digital Strategy Consultant. She is currently Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. Her areas of expertise include attracting new audiences, Google Discover, content planning, SEO functions in a newsroom, and business-focused editorial products.
She is also an associate professor at the Autonomous University of Barcelona and teaches SEO for News at other business schools. She is part of the judging panel for different search awards such as the Global, European or UK Search Awards and has been a member and judge for the Online News Association. She is also one of the expert contributors to the evaluation of the IA Act code of practice of the European Commission’s IA Office. She has been the Director of SEO and Product at El Nacional, a Spanish media company, and SEO Manager at betevé, a local TV channel in Barcelona.
Clara actively participates in SEO, AI, journalism and media conferences, giving presentations, round tables and debates with other experts in the sector. She is part of the #MujeresEnSEO community and the SEO association in Catalan, as well as a member of Google Product Experts, where she shares knowledge with other professionals.