6-8 November: Three days of conferences, round tables and workshops on innovation in the media
đ The IQ Media team will be in Nice on 6, 7 and 8 November for two days of workshops and a conference on the theme of innovation in the media.
đ€ The event will be held at the West End Hotel, on the Promenade des Anglais in the heart of Nice.
đ Experts from all over Europe will be on hand to talk about the transformations their media companies are undergoing. And the best practices to adopt, particularly in the face of the challenges of digital technology and artificial intelligence.
Here are the details of the three days.
Pre conference : Schedule for November 6
(for consortium members only)
- 11:00 – 12:00
2d part of his october masterclass : âHow to prompter IA imagesâ.
Workshop with Alexandre GENETTE, Maison de l’IA
- 13:30 – 14:30
Successful Business Models.
Workshop with JoĂŁo PALMEIRO, Apimpresa
- 14:45 – 17:00 with a break
User centered design: A methodology for attracting the reader’s attention and engagement.
Workshop with Constantinos MOURLAS, National and Kapodistrian University and Panagiotis GERMANAKOS, SAP SE
Conference : Schedule for November 7 and 8 “How can the media innovate”
(open to the public, registration opened here)
November 7
Opening hours
- 9:00
Opening and Welcome Coffee
Welcome from Costas MOURLAS (Professor at University of Athens), Catherine SOTIRAKOU (Director of IQ Media Hub) and Simon PERROT (DG of Nice-Matin Group).
- 9:30 – 10:00
IQ Media hub presentation by Costas MOURLAS and Catherine SOTIRAKOU
- 10:00 – 11:00
Conference: What are the main challenges facing the media
and how to face it ?
With Federica CHERUBINI (Reuters Institute, UK).
- 11:15 – 12:15
Round Table: How media implement AI in their newsroom : case studies on your use of AI
With Arnaud AUBRON (Director of Development Le Monde and CEO Huffpost), Thomas BIDET (CPO of lâEquipe), Florent RIMBERT (Alliance de la presse d’information gĂ©nĂ©rale), Lefteris BIDELAS (Editor-in-Chief, Kathimerini, Greece), Katerina MANDENAKI (researcher, NKUA).
- 14:00 – 15:00
Round-table: Social media, which editorial products to engage our audiences?
With Francesco ZAFFARANO (Will Media, Italy), Olivier MARINO (deputy editorial director, Nice-Matin) and Sotiris LAPATHIOTIS (Head of Liquid’s Product Team, Greece).
- 15:15 – 18:00
Workshops :
How to prompt efficiently on Perplexity ?
In french with Gerald HOLUBOWIZC (Synth Media).
Automate your social network publishing and get your audience off the ground !
In english with MoĂŻse MORARD (Founder of Nonli).
Practical uses of AI in the newsroom.
In english with Catherine SOTIRAKOU (IQ Media director).
âDecisive notesâ â The articles that convert for Argentinaâs ClarĂn”.
In english, with Ismael NAFRIA (journalist, writer, editor, consultant and speaker specialized in digital media).
November 8
Opening hours
- 9:00
Opening & Welcome Coffee
- 9:30 – 10:30
Conference : How to promote and lead change in the newsroom?
With Federica CHERUBINI (Reuters Institute, UK) and Thomas SEYMAT
(Head of Innovation and Digital for News Arte)âââ.
- 11:15 – 12:15
Round Table: How innovation in subscription strategies impact newsrooms and editorial coverage.
With Marion WYSS (The Andiencers), Olivier MARINO (deputy editorial director,
Nice-Matin) and Lefteris BIDELAS (Editor-in-Chief, Kathimerini, Greece).
- 15:15 – 17:15
Workshops
How to prompt efficiently on Perplexity?
In english with Gerald HOLUBOWICZ (Synth Media).
How AI helps identify readers’ propensity to subscribe, choose the right price for the right person and control at-risk churners. Examples of Hearst, MediahuisâŠ
In english with Marion WYSS (The Audiencers)
Personalization in the news
In english with Constantinos MOURLAS (NKUA)
Successful Business Models.
In english with Claudia MAIA (Director of Apimprensa, Portugal).
